Local search engine optimization is not really all that new. Here are some tips to help you better leverage the local searches in your area so that you can have better profits.- can help you.
The key to local SEO is to put yourself in the place of your prospective customers when they do searches. Before you can do SEO for your site, you have to get into the customer’s mind. Whatever product or service you have, you need to ask yourself, what would your potential customers enter into the search box to reach you and purchase your product? Let’s say that you have a store that exclusively sells golf accessories. Search engine users who type in “golf” are doing an extremely broad search and are mostly not going to be looking for what you have. Other searchers may be looking for “golf instruction,” which isn’t related to what your store sells. You are looking for customers who search for “golf accessories,” which is a match to what you have to offer. There are many good keyword that can create sales but are not quite as well known, and these are usually ignored by business owners looking for local traffic. They are fixated on the top keywords that get most of the traffic, but that thousands of others are also targeting. The more you can think like a prospect, the better you can plan your SEO campaigns. As you test various keywords and come up with more appropriate ones, you will get more traffic and you’ll be able to rank well for many different keywords in your niche.
Each location of your business should have its own landing page. For local sites, the rule is to avoid having more than a single listing for one business, but if the business has more than one location, there is no reason not to have a listing for each one. What you have to do, though, is make sure that you create a different landing page for every location, and each one should clearly refer to that one in particular. Don’t make the mistake of sending both the local listings back to the same landing page or the home page because this just wouldn’t serve the purpose. Your landing pages should point visitors to exactly the right spot, as you don’t want to make anything unclear to people. Taking care of simple elements like this can really give you better results.
Another important aspect that you need to focus on is having your address on every page of your site. This always impresses the search engines and they’ll rank you higher. What sorts of things should you put on there? Along with your business address and telephone number, you cannot forget to add your zip code. This will reveal that you’re going after local search and that’s when your job becomes simple. In conclusion, local SEO is the way to go if you want more exposure, period.
